• 5-person team tackling enterprise procurement — the only thing smaller than your team is your moat.
• Joined Google AI Founders Studio to 'accelerate technology development' — translation: we haven't shipped yet.
• Industrial procurement SRM is being eaten by AI-powered data enrichment while you're still in a 3-week workshop.
• Unfunded at 11-50 employees means you're burning personal savings or praying for angels.

12-18 months until Coupa, SAP Ariba, or a well-funded AI-native competitor ships what you're building in a Google accelerator. The enterprise procurement software giants are already piloting AI supplier onboarding.

• 'Empower procurement teams in industrial companies' — every B2B SaaS pitch deck since 2015.
• Announcing your founding team as news — congratulations on existing.

If Siembra was a human, it'd be the ambitious MBA who quit McKinsey to 'disrupt procurement' and is currently Googling 'how to train an LLM' in a Parisian co-working space.

• Industrial procurement is genuinely painful — manual supplier onboarding costs enterprises millions annually.
• Google AI Founders Studio access means free compute credits and potential enterprise intro paths.
• Small team can pivot fast when the first 3 customers say 'this isn't it'.
• Station F network gives access to European enterprise buyers before US competitors arrive.

Your competitive advantage is that SAP Ariba's UI is so bad that customers will try literally anything else. That's a real moat for about 11 more months.

• Ship a working demo to 3 pilot customers before Demo Day. Google credits expire, urgency doesn't.
• Pick ONE vertical (automotive, aerospace, energy) and own it completely. Horizontal procurement is a Series C play.
• Hire a senior enterprise sales rep who's closed 6-figure deals at Coupa or Jaggaer. You can't founder-sell procurement software.